Saturday, June 14, 2008

Sign Riders capture drive-by buyers

Did you know that SPS provides quality Sign Riders as part of its service?

These are great sign riders - made from solid flexible bright-white plastic, with bold colored lettering on both sides (choice of 4 colors). These are not your cheapo-coro-board - our sign riders are a quality product that compliments the SPS service.
We'll even pre-drill holes for you to your specifications.

Did you know that according to the recent NAR survey - around 15% or more of Home Buyers found their home by driving past it!

So - make sure you have a full marketing approach for each one of your listings and include a sign rider with the street address domain name on it.

Remember - SPS is your starting point for marketing ALL Your listings.

Friday, May 16, 2008

May Newsletter - More Service and More Value to you

Over the last few months we have really worked had to pack as much value and marketing services into our system as possible. Here is a summary of the May 2008 Newsletter.

NEW: Craigslist Auto-Poster gets listings on craigslist in about 5 seconds. We have continued to develop our Craigslist posting system and this is now completely automated. Just type in the craigslist codeword and your listing is automatically posted to craigslist as an elegant SPS-style, website flyer.

NEW: Manage Photos more easily with our new MANAGE PHOTOS system. FAST-FOTO already makes uploading multiple large images a breeze. Our new Version 2.0 brings an improved way to do this with a single MANAGE PHOTOS page for uploading all images, a 'drag-and-drop' to re-sequence and also you can choose any image to be the home page photo. You will save hours compared to other systems!

NEW: PDF Print Flyers saves you time and money. Sites are now presented with a selection of auto-generated print-quality PDF flyers. We will be adding to this selection soon.

NEW: Listings sent to Zillow® for enhanced exposure. Checkout the 'Feeds and Promotion' services for your listings and you'll see Zillow is now included.

NEW: Support for VIDEO. We have made it easy to embed VIDEO in your listing site in a variety of ways. See the VIDEO link option in EDIT/PROMOTE for your listing.

NEW: More photos on Home Page for a more compelling presentation. You can now choose to display a row of thumbnail photos on your home page. This option is set in the new MANAGE PHOTOS page in the OPTIONS tab.

NEW: Support for REALPING.We have made it easy to engage with porspective clients with support for RealPing "Click to Call" Service in your listing site. Just provide your REALPING ID in your Profile (see Your Account/ Profile).

NEW: More Widgets for more automated marketing. We have added new 'single property' widgets to the widget page. Click on the WIDGET icon on the MANAGE SITES page to create any widgets. Widgets allow you automatically present your listing data (for sale, solds etc) to any other website in a specific way - for example, a scrolling list of your 'For Sales' etc.

NEW: 18 inch wide sign riders. We now supply sign riders in 24 and 18 inch wide - all in our high-quality, flexible plastic with a choice of colored lettering and holes pre-drilled (these are not coro-board!)

NEW: Enhanced Support and Control for Offices and Teams, or anyone with Lots of Listings. A new MANAGE SITES page makes it easy to manage hundreds of listings and multiple agents. New 'Search' and 'Filter' fields give you quick access to your listings.

NEW: New Pricing. The more you use our service, the lower the price. Subscription levels now extend to 200, or 300 or even 400 listings which pushes the price-per-listing to around $1 per listing per month. Our unlimited service is available for an office, for $400 per month.

NEW: Centralized Statistics. A new centralized Statistics page gives you all the intelligence you need for all your sites - all in one page. This is the new STATISTICS icon on the MANAGE SITES page.

Click here for the full May 2008 newsletter.

Monday, March 17, 2008

SPS is the Starting Point for All Your Listings

SPS Is the Starting Point for marketing All Your Listings! This 30 second promotional video gives you highlights

Wednesday, March 12, 2008

Real Estate - it's really just the 'business' of 'marketing'

What is 'Real Estate' as a 'Business' if it is not really, and mainly the 'business' of 'marketing'?

For example, if we can successfully win listings then for most agents thats half the battle. 'My Listings' then become 'my referral tool' - the listing 'markets me' even more in the neighborhood .. and I get more listings.

This is the primary purpose of putting effort into a marketing approach like a single property site - it's a fabulous way to impress the socks of the Seller and then get the inquisitive neighbors to see what an amazing marketing god you really are!

The real point is that this is a marketing effort focussed on the HOME, not the Realtor (what an amazing concept) - as a consequence it can have a very positive effect on your potential sellers and neighbors, friends, family work colleagues etc.

Of course, all this opportunity has to be balanced by the cost and effort of doing it. So - you need to decide the cost benefits. But you can only do that if you understand the real benefits.

Technology now makes these solutions very accessible to even the most technically and financially challenged. Systems and tools now permit anyone to create a very elegant site in just a few minutes and the cost? - well cost can be as low as $5 per listing per month, or lower.

The benefits continue to mount. Services from SPS are now evolving into comprehensive listing marketing solutions - a part of which, is the creation of a single property site, but we now also offer the capability to take that data and spin it, push it and present it in multiple ways - all automatically!

So, once listing data is entered, syndicate it all over the web, create WIDGETS automatically and present this in your own sites, BLOGS, mySpace etc, this is now your virtual tour (with unlimited high-resolution images), connect it, use it as an unbranded virtual tour, create and post elegant flyers to craigslist automatically, create print flyers and postcards - all using the data set you created for this property.

On top of this, you could, possibly get a street address domain name and sign rider just in case you thought marketing yourself to the seller and the drive by buyers had any importance...
(Notice here i am NOT advocating a 3rd level domain like - first, how cheap is that!.. you are avoiding a great marketing opportunity to save yourself 10 or so bucks!? secondly a third level domain is all about YOU not the home, and thirdly, if you are worried about SEO, this won't help you a bean - a real domain name sitting out there with back-links to your main site is definitely going to help - well I can't think of many other SEO benefits that cost as little as $11.99 per year ...(& please note that with SPS, a 'SOLD' site stays live for free) )

If you want to see more - see a real sample of what can get created in a few minutes and for just a few bucks at

Remember - its not the solution but the strategy that will make you successful!